Scene-Setting
Plenty of folks gripe about "resource deserts": no RA openings, no funding, no projects. Sure—those are real constraints. But they're not the only roads in (the world is huge and, hey, psychology studies people; people are everywhere).
First, the brutal truth: whoever owns the data calls the shots. If you're upset your PI won't back your pet project, ask yourself—did you bring in the grant money? Whoever funds the work is basically the majority shareholder; voting power comes with the checkbook.
So, how do you run with your own ideas? Two main hacks:
- Win your own funding. (Parking this—I've only co-piloted three grants so far.)
- Use free data. The internet is drowning in it. Reddit alone is a gold mine of human behavior—you just need a crawler plus some manual coding or NLP magic. Need behavioral or intervention experiments? Partner with someone who already has participants or datasets. No secrets here; it's all communication.
My personal three-step mantra:
1 — Spot real-world problems
2 — Reach out, fearlessly
3 — Lead with passion + a dash of altruism (skip the greed)
Let's break that down with my own story.
1. Eyes for Problems
My undergrad institution had slim pickings for research, and my advisor's interests didn't match mine. She called me "too ambitious" (ouch). So I decided to test whether the world was really that stormy.
By junior spring I felt adrift and disillusioned, so I cold-emailed the prof who'd taught my philanthropy class. He linked me to a top Chinese NGO. I started tweaking their psych curricula—but soon learned fundraising had tanked that year.
The pattern made sense: the NGO had always done B2B (corporate) pitches, but China's economy was cooling, so that stream dried up. Switching to crowdfunding didn't click because the org's "professional" tone felt distant. Meanwhile, story-heavy, tug-at-heart-strings orgs kept raking in donations—even after public scandals.
Cue the research question: How do narrative styles shape trust and donations, and how has that shifted over the past decade? Boom—project seed planted.
2. Courage to Pitch
Good idea in hand, I pitched the fundraising team: low-cost, high-return research that could improve their strategy. To show I wasn't just vibes, I ran a pilot: scraped every article on their WeChat account, did an NLP feature analysis, and modeled engagement. Deliver proof of concept → earn trust.
Lesson: don't wait for a "talent scout." Busy mentors rarely stroll by. Walk up and show the goods.
3. Passion & Altruism
Academia runs on a streak of idealism—let that sincerity shine. But sincerity must be operational: respect org processes, anticipate red tape, and troubleshoot as you go.
Also, convert findings into something teammates can actually use—say, a narrative template—not just drop a lofty paper and vanish.
Parting Words: Keep Your sisu
Real life = messy, peppered with rejections. I've got my share; they just don't fit into this highlight reel. Luck isn't constant—most of us simply hang on until our lucky window opens. In hindsight, you'll reframe the bruises.
I'm obsessed with the Finnish word sisu: gritty resilience and dogged determination when adversity hits. May you cultivate your own flavor of sisu. Now go turn those ideas—and datasets—into reality.
Captured on 10.17 Finland, Helsinki Rock Church
Xianglu TANG
Psychology Researcher | AI & Human Agency Specialist
Stanford HAI & Columbia Business School